UN PRIMO APPROCIO AL CONCETTO DI CLV

Sparks Thought » Customer Lifetime Value
Leveraging my discussion of NPV calculations in a previous post, I’m going to discuss the concept of Customer lifetime value (CLTV).
This analysis is critical for many businesses, especially membership type services like netflix because it helps the firm balance customer acquisition costs with customer retention costs. Most often firms are too heavily focused on acquiring new customers and often neglect their installed consumer base (remember the cell phone plans that would give steep discounts on phones, but only if you were a new client?).
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Sparks Thought » Customer Lifetime Value
E se vuoi capire l'importanza del concetto del tasso di sconto, cioè cosa vuol dire "attualizzare un profitto" (banalmente, meglio l'uovo oggi o la gallina domani...) segui questo link:
Net Present Value